Healthy Solutions

Thinking About Health in New & Smart Ways

2019

Client: Pentraaa

Focus: Landing Page Conversion, Branding, Logo Design, Video Marketing Production.

Values

  • Imagination
  • Craftsmanship
  • Innovation
  • Legacy
  • Boldness
  • Practicality & True Utility


Purpose

“To create the new era of modern watchmaking. Creating luxury design that is both breathtaking and functional. Creating watches that inspire, inspiring people.” 


Vision

  • “The Rolex of the 21th century.”
  • “Creating a watch that Elon Musk would wear”
  • “Designing a watch that Iron man would wear to a banquet.” 
  • “Making smart watches a thing of beauty.”
  • “Making smart watches a thing that is not only admired for their function but for their mechanical engineering.” To marry useful technology with luxury.


Strategy

  • Bring the first luxury watches to the market that have smart technology in them - not bringing consumer smartwatches that have a rushed luxury feel to them. 
  • Develop the next era of watch making, craftsmanship and innovation.
  • Create a patent of (1) iconic case design & (2) New mechanical / technological movement.
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Team

Branding: Cole V. Matt L.

Videoagraphy: Caelin M.

After Effects: Greg S.

Video Story Teller: Simon V.

Audio Production: Matt L.

Web Experience Development: Dakota D.

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Overview