"It will cost us $1000 to reach 200,000 people."

"It will take 6 weeks for us to prefect our customer service and get it right."

"I like the ad, the tagline has a nice ring to it and it's designed in a way that represent's our brand."

"We have been using this tagline for over 20 years and its what we have been doing."

But then you must ask: "What does the customer get out of this?"