I went to a local burger restaurant today and I noticed something interesting. Not only did the waitress start off by asking me for drinks but when she placed the menu on the table, it was on the drinks page already.

It’s a subtle thing but that’s what marketing is all about. It’s about framing things in a way that makes you think about getting a drink when you never really wanted one.

I enjoy going to restaurants because it is a microcosm for a lot of great marketing insights and ideas. They are constantly doing these subtle things to point people towards a change the restaurant would like to make.

What are you doing to point people towards the change you want to make?