Getting attention feels great. It's like a drug because it well in fact is.

It feels great to have our followers and likes up. It feels great to be talked about in a positive and sometimes negative light. We like the roller coaster. We like the drama.

But what about paying attention. What if instead of craving attention, we seek to generate it in ourselves and other people?

What if we noticed things in the world proactively instead of reacted to it?

Marketing is built off of attention. You need to get it and pay it.