This is certainly never talked about in marketing but is one of the core reasons my customers become repelled by brands.

Brands must make promises and brands are promises - the problem comes when promises turn into exaggerations.

They may work to bring you more customers at first but eventually the system must balance. People find out that you are exaggerating and then that breaks trust.

Once trust is broken, it’s hard for people to want to do business with you again.

Is there parts in my marketing that are over exaggerated? If so, how can I make them be true? Or how can I change these expectations so that I over deliver?