I'm not a fan of extreme ideologies but I am starting to realize that I need to remove this one thing more from my life - especially in marketing.
What blocks you from asking "what if" from, having Sonder or empathy for another person, is ego.
Ego is concerned with maintaining your own identity, while empathy is concerned with the understanding of the ego of others.
Now, I don't think you need to get rid of all your ego, but you need to understand that lots of the times, it can get in the way of what you are seeking to do, especially when it comes to marketing.