September 24, 2020
If habits are what we repeatedly do then, habits are what define a customer profile.
However, habits aren't talked about much in term of creating a profile for your customer - these layers are neglected.
If we can define a picture of the customer as a moving one - rather then a static one - we can better understand how to leverage the persons habits to create change for them.
Rather then trying to force a change on a still image of them.