Be Human

Sonder
July 10, 2020

Through listening and talking one and one with customers, something becomes clear.

They are not customers, they are humans.

They are people with fears, dreams, desires, successes and failures - just like you, they are just a different set.

We over complicate marketing by trying to create a model to understand customers, when really its about understanding how to be human and how to share an experience with someone else through communication.

Overview
Overview
Overview