Creating ads and marketing is kind of like creating miracles. There is so many factors and elements that make a group of people change or not change- and it isn’t getting easier.

As marketers and advertisers, we do the impossible- we create something out of nothing and that’s always a miracle. However, it’s a miracle that we can influence, test and control to a certain extent.

So let’s not downplay what we do but let’s raise our standards for what marketing and advertising can be and what it should be.